has come up with one of the more innovative and bizarre campaigns I've come across in recent memory: The Clean Coal Carolers! Say what? You get to dress seven jolly lumps of coal warmly, choose a backdrop, and have them knock at your door and sing any of six seasonal favorites including "Frosty the Coal Man", "Clean Coal Night", and "O' Technology." They sound like cousins to Alvin and the Chipmunks and the lyrics, as you can imagine, do support the "coal"–ition's mission to "advance the development and deployment of advanced clean coal technologies that will produce electricity with near-zero emissions."While the debate rages on whether clean coal technology is a viable means to limit carbon emissions whilst tapping into an abundant resource, 'tis the holidays and how 'bout some good ol' fashioned wassailing from a core energy source?
After you've checked this out (www.americaspower.org/carolers), let me know what other carols The Clean Coal Carolers should be adding to their repertoire.
Jobert E. Abueva
Global Marketing Director
Image: Americaspower.org
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